Brand Guidelines (Sytleguides).

So you’ve gone through the machinations of developing your new brandmark. Long hours of deliberation; (is it the right colour, does it communicate our values) numerous committee meetings et al, and not to mention the significant cost of branding / re-branding.

Enter the Brand Guideline:
If you’re a medium to large entity with different stake-holders needing to access usage of your brandmark then you will need to consider how to ensure its consistent application. It is after all what gives your business its face value.

A good styleguide (simply) guides the end user/s to deliver on all your branding requirements,
be flexible and appropriate. It outlines the consistent use of your brandmark and its elements:-i.e. breakdown of colour usage; font usage; appropriate use of its variants et al.

This in-turn ensures the integrity of your brand through its consistent application. Consistency is the most important requirement in the use and application of your new logo ‚ across all brand touch-points. This in-turn help to establish brand-recognition ‚ where the consumer is assured of consistent product and services ‚ every time.

Love your brandmark? Then safeguard it by developing a styleguide‚ where else but from the creatives at OGA.

Kim has been interviewing farmers in North East Victoria for the Broken Catchment Landcare Network on their experiences with the innovative technique.

She has also been busy writing commercial on-farm stories for the industry journals, Top Sire and Limousin Magazine.

Our news e-platform for the livestock industry, Seedstockcentral.com.au, continues to power ahead, hitting the top of the Google rankings and now having a global reach.

This month OutCross Media welcomes the new clients of RSM Bird Cameron and Coleslea Dohnes.

One of the key factors in our successful clients’ marketing portfolio today is the use of electronic marketing tools.  The ‘eMarketing Toolbox’ is proving to be the most effective way of telling your story.

What is an eMarketing Toolbox you ask?

Not only is it your business website, it also includes social media and new ebrochure/vbrochure technologies. The tools chosen are tailored for your business.  Some essential tools we utilize are-

Social Media, such as-

Facebook Pages

 Twitter

 Video

This is an ‘About your Business’ video production.  It allows you to describe your business and services and share your story.   

 Check out Betts Transports’ story above.

eBrochure

eBrochures are cost effective alternatives to expensive glossy brochures.  They have built in links that viewers can click on and be directed to photos, videos, website, pdfs etc

vBrochure

The v-Brochure represents the premium package among the latest marketing concepts. It combines an e-Brochure with video streaming from the internet.

There are a number of other tools such as, LinkedIn, Pinterest, Instagram etc that could be beneficial too.

I like this basic outline that explains social media-

The Flying Fruit Fly Circus

Fit 4 Life

Nigel White shares his views on being a seed stock producer.

Ben-

Julia-

Anna-

Gerard-

Phil-

Kim-

Martha-